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Without customers, a business is nothing. Imagine you have so many products in your stock. But if you don’t have any customer to sell them, can you ever earn any revenue? Obviously not. This is why managing a long-term good relationship with customers are necessary if you want they will buy products and services from you again and again.
But it’s not easy to handle every customer and their needs manually especially when you started getting a large customer base. A CRM software is the only option you should adopt for managing your large customer bases and improving your relationships with them. But why it is important for every business? How can customer relationship management( CRM) software benefit a business? What kind of features does it has? We will discuss all of these in detail in this blog. This is a definitive guide about CRM software which you must read to the end to know about the software before started using it.
Definition of Customer Relationship Management Software
Before going deeper, first learn what is a CRM system. A customer relationship management software is an advanced tool that helps businesses track the real-time information and interactions of every customer and their needs as well and ultimately helps to improve the overall relationships with customers.
Why Does Every Business Must Use A CRM System?
Managing customers is easy until the number of customers are very less. But as a business starts to grow, the customer base also starts increasing which gradually turns the customer managing and communicating tasks very difficult and time-consuming. Only a CRM software can save a business in this situation.
As this software collects accurate information about customers like contact details and others and their past interactions and also store them safely in the system, it becomes easier for the whole team in a company to find every client’s contact details at one place without the time-consuming searching. This makes the customer and business communication faster and easier. And businesses can also get to know how clients are interacting after seeing their products or services.
This helps them to know whether any improvement is required to attract more customers and as per the information they will get, they can improve themselves on the basis of it which generally results in higher business success. This is why every large and start-up business must use a CRM system in their company.
What Types of CRM Software Are available?
There are generally four types of CRM software available. Every type of CRM system has different uses for different business needs. Here are the names of all those 4 CRM software.
1. Analytical CRM Software
This one is the option to understand what your targeted customers are looking for. Analytical CRM software does close analysis of the past behaviour of customers and predicts the future behaviour and demand of the customers. This helps companies to understand every customer’s specific need and offer personalized services to everyone.
2. Collaborative CRM Software
Good communication with customers is not enough in a business. Clear communication and collaboration with every team member is also necessary to go on in the right flow. A collaborative CRM software helps in this. Thi software gives access of all customer data to all the team members, allowing them to share the centralize information to the sales and management team and other staff so that everyone can get real-time updates always. When every team member has details about a customer, it will be easier for them to engage with every customer in particular.
3. Operational CRM Software
Operational CRM system simplifies and enhances the day-to-day vast business tasks. By implementing the operational CRM software, you can say goodbye to the excessive time and effort needed for the manual labour in a business. From sales process automation to automated customer service, automated communication, lead management and business analysis, this software can help in everything in an automated way, saving lot of time and effort of you and your team members.
4. Strategic CRM Software
The use of the Strategic CRM system is quite similar to the collaborative CRM. This software helps to create personalised strategy for every customer. However, it helps in better and long-term engagement with customers to keep them loyal to your company while the collaborative CRM helps in engaging with team mates.
What Are the Key Features A CRM Software Generally Has?
Different types of CRM software have various features. But among them, there are some key features that are common in all the 4 types of Customer Relationship management software. Check them out below.
1. Contact Management Features
One of the main and must-have features in a CRM software is none other than the contact management features. These features help employees of a company collect and centralize all the contact information of clients in an organized way, making it easier to find the customer contact details quickly at one place.
2. Sales Management Option
Sales management or Pipeline management feature in a CRM tool helps in tracking the leads easily, check all the stages and progress of sales in the company so that businesses can know in which area they need improvement to enhance sales. This tool also predicts sales forecasting for future by understanding the past sales report.
3. Reporting and Analytics
While the reporting tools provides real time insights of the business performance, the CRM analytics tool analyses customer interactions and help businesses to understand the needs of customers. And when a business knows about every single day performance of the company as well as every need of different customer, that business can make a better decision that what products they should sell more or what business strategy they should adopt for better Customer experience.
4. Live Chat Option
Through the live chat option in the CRM tool, both customers and businesses can communicate with each other quickly. The customer support team in a business can get the chance to engage with any client and answer their queries 24/7 with the help of live chat that may create a better impression of the business to the customers.
5. Auto Billing and Invoicing Options
Handling payments and creating vast invoices of customers is a few seconds task now because of the auto billing and invoicing feature available in the CRM system. This option reduces the need for manual billing and human errors in billing, offering automated, faster and accurate invoices after every sell that can impress customers.
6. Artificial Intelligence
AI or artificial Intelligence is the latest technology that thinks and acts like human being. This technology is now present in every latest upgraded version of CRM software that makes the difficult and time-consuming business tasks easier, faster and automated and provide advanced information about customer interaction. It can also give future prediction of clients’ behaviour. Chatbots, the AI generated chatting tool is now seen in most of the CRM tool that enhances customer services by answeing customers automatically and more quickly than normal human beings.
7. Dashboard
The dashboard of a CRM software is a centralized platform for businesses to visualise several things easily like checking information of any new order, checking performance of sales team, tracking KPIs, and more.
8. Omni-channel Support
Not everyone use the same online platform in this world. Whille some audience use Facebook, some uses Instagram, WhatsApp and other social media platforms to contact any company for buying something.Thus, every customer relationship management system comes with an in-build omni-channel support through which businesses can connect with customers through various channels as per customers’ preferences such as Facebook, WhatsApp, web portals, phone calls, live chats, email and more.
9. Order Management Tools
Some CRM tools also come with an order management feature that helps to track orders, manage the entire order processing on behalf of the order management team and order management software. This reduces the cost of hiring an order management team or buying an order management system while simplifying the entire order management and helps in faster shipment.
10. Security Features
As a business is collecting personal information of customers before giving them services, it is also a big responsibility for the company to maintain the security of customer data from cyber hacking. The security features in the CRM tool keeps the sensitivite data like customer contacts, sales data, financial information, everything completely safe. Even this option also stores the information in a cloud-based centre so that you can never loss them even if you change your device.
11. Marketing Automation
As the name suggests, a CRM software with the marketing automation feature automates and simplifies the entire marketing operations. It can automatically reach the business to it’s targeted audience through several social media channel ads.
12. Third Party Integrations
Almost every CRM tool comes with the third party integration feature. Using this feature, one can integrate the CRM software with the existing business software that the company is using currently.
13. Mobile Compatibility
People these days are interested to deal with anyone through mobile phone rather than any other device. This is why, most of the CRM software right now available in the market are compatible with every mobile devices like Android and iOS mobiles. So, if any of your customers prefer buying products or connecting with your company through mobile, can easily reach you through mobile devices.
Benefits of Customer Relationship Management Software
Now let’s see what advantages a business can get from the CRM software –
- 1. CRM software improves a company’s relationships with every customer, impresses more new customers to deal with the company and helps in maintaining long-term relationships with existing clients.
- 2. Customer Relationship Management software helps business to get the accurate view of every customer and understand their behaviours and demands.
- 3. This software assists businesses in finding the targeted customers only, reducing the time waste of connecting with wrong audience.
- 4. Businesses can provide 100% personalized and suitable services to every customer that will match their needs perfectly.
- 5. This software provides a clear overview of the business, helping businesses to learn about the areas of improvement and set better business strategy for future.
- 6. A company can improve collaboration and communication with the entire team with the help of a CRM tool.
- 7. A CRM software also boosts customer loyalty for a company, encouraging the existing customers for repeat purchases from the company.
- 8. By offering real-time insights into the overall business performance, this software ultimately encourages businesses to improve productivity.
- 9. A CRM tool automates and eases out the entire customer management procedure, reducing the extra time and excessive labour of the company staff.
- 10. This software makes client communication faster with the business, increasing satisfaction level and trust of customers for the business.
Where to Get Best Customer Relationship Management Software in Ahmedabad at Affordable Cost
Are you struggling to handle your vast customer base single handedly or facing customer losses again and again in your business? Contact DNG Web Developer and get an advanced CRM Software for your business and see how it will improve satisfaction level of your customers and help you get more customers. We are a leading CRM Software development company in Ahmedabad.
We have successfully designed several personalized software for customer relationship management that provided best results to several businesses. We design CRM software for startups and large businesses both and add customized features as per their business needs. We have developed CRM system for eCommerce, textile companies, pharma companies, retail industry and many more businesses. Our in-house software development team has best knowledge about latest trend and technology and always creates the most upgraded version of the software for companies.
We provide different types of CRM software development in Ahmedabad at very reasonable rates. We also offer free demo CRM software service so that customers can check the performance of our software before investing on it. You can contact our sales team to know the exact quote for your personalised CRM software.
